Next Automattic Buy: Too Lijit to Quit

WordPress search sucks. There’s no nice way to put that. If you’re using running WordPress and are using the default search engine, your visitors would likely find it faster to get the information they need with a bus ticket to your house.

Though most of the platform is great, the search has always been the pits. Unfortunately, even as media handling, plugin installation and other features have grown up and become big boy tools, WordPress search has remained as daft as a speak and spell.

However, Automattic has this nice habit of buying up companies that fix their own weaknesses. Need blogger profiles? Buy Gravatar. Commenting system sucks? Buy Intense Debate.

So, in that spirit, I’d like to suggest their next big purchase. Lijit.

It seems simple enough to me. WordPress search stinks, there’s no easy way to fix it, Lijit solved the problem for Automattic and is making a tidy sum doing it.

The pairing seems natural to me at least. But I could be wrong… Read more